Aveeno Lotion is formulated with natural Colloidal Oatmeal to actively moisturise dry and sensitive skin. Regular use helps prevent dryness and irritation caused by skin dehydration. The Power of OatmealNaturally active colloidal oatmeal has several powerful properties in helping to manage dry skin. Moisturises skin: Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture. Cleanses dry skin: Oatmeal milled into an ultra-fine powder will adhere to dirt and oil on the skin. into the surface, which can then ins surface, be gently rinsed away, helping to clean and relieve dry skin. Soothes dry, irritated skin: Colloidal oatmeal combined with skin protectors has been proven to relieve dry skin and associated itching.